Global Mobile Advertising Statistics [Infographic]

The Mobile advertising market is growing fast with more and more companies promoting their products on mobile platforms. Our infographic on Global Mobile Advertising covers the latest statistics and trends of mobile advertising spending. How much advertisers are spending on mobile ads, Mobile ad spending by category and lot more.

Global Mobile Advertising - Statistics and Trends

Infographic by- GO-Gulf.com

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Global Mobile Ad Spending (2012-2016)

Year Worldwide Ad Spending (in billions USD) US Mobile Ad Spending (in billions USD)
2012 $8.41 $4.11
2013 $13.58 $7.29
2014 $20.30 $11.33
2015 $28.45 $16.17
2016 $36.87 $21.53

Mobile advertising accounted for 18 percent of paid search budgets in 2012

22.7 percent of consumers used a mobile device to visit a retailer’s site in December 2012, up from 14.6 percent in 2011.

Mobile Ad Spending by Region (2012-2016)

 

2012 (in millions USD) 2013 (in millionsUSD) 2014 (in millionsUSD) 2015 (in millionsUSD) 2016 (in millionsUSD)
North America 3,948.4 7,162.6 11,245.1 16,117.9 21,391.7
Asia-Pacific 2,653.8 3,412.8 4,313.8 5,314.6 6,191.6
Western Europe 1,647.8 2,735.3 4,294.4 6.355.7 8,389.5
Latin America 79.2 140.2 259.3 414.9 580.9
Eastern Europe 70.4 117.0 162.1 210.8 261.4
Middle East and Africa 7.1 13.4 22.8 36.4 58.3

 

M-commerce sales will account for 15% of total ecommerce sales in 2013

Mobile Ad Spending By Category

Entertainment & Media 40%
Technology & Telecom 22%
Retail 9%
Travel 7%
Social & Dating 6%
News & Education 6%
Business & Finance 5%
Lifestyle & Health 3%
Automotive 1%
Style & Fashion 1%

Market Share of Net Mobile Ad Revenues by Company

Google 54.65%
Facebook 13.23%
Pandora 5.10%
Twitter 3.64%
Apple iAd 2.92%
Millennial Media 1.29%
Other 19.17%

 

Highest CTR for Mobile Ads was in between 6 Pm and Midnight

Target Demographics of Mobile Ad Campaign

By Age

Under 20 38%
20-29 39%
30-39 16%
40+ 7%

By Gender

   
Male 54%
Female 46%

 Mobile Ad Spending by Platform

iOs 75%
Android 24%
Other 1%

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