Global Online Advertising Spending Statistics [Infographic]

The online advertising market is experiencing continuous, significant growth each year. More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods, mainly for the following three reasons:

It is easy to track online advertising campaign performance

Companies can easily create customized advertising campaigns for specific audience groups

It is easy to make changes to online campaigns than to traditional advertising campaigns

Our infographic “Global Online Advertising Spending Statistics” covers the latest online advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more

Infographic by –  GO-Gulf.com

Global Online Advertising Spending Statistics

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Global Online Ad Spending Statistics

Global Online Ad Spending By Region

 

Region 2010 2011 2012 2013 2014 2015
North America 40.8% 41.7% 41.8% 41.5% 40.7% 40.2%
Western Europe 30.0% 28.8% 28.0% 27.3% 27.0% 26.5%
Asia-Pacific 23.9% 24.1% 24.6% 25.1% 25.8% 26.2%
Eastern Europe 2.7% 2.7% 2.7% 2.7% 2.8% 2.8%
Latin America 2.1% 2.2% 2.3% 2.5% 2.8% 3.1%
Middle East and Africa 0.4% 0.5% 0.7% 0.9% 1.1% 1.3%

US Online Ad Spending Figures

 

Year Ad Spending (in Billions) Growth %age
2011 32.0 23.0%
2012 39.5 23.3%
2013 46.5 17.7%
2014 52.8 13.5%
2015 57.5 8.9%
2016 62.0 7.8%

US Online vs US Print vs US TV Ad Spending

 

Online Ad Spending (In billions) Print Spending (In billions) TV spending (In billions)
2011 32.0 36.0 60.7
2012 39.5 38.8 64.8
2013 46.5 33.8 65.6
2014 52.8 33.1 67.8
2015 57.5 32.6 68.9
2016 62.0 32.3 72.0

Online Advertising Market Share

 

Internet Properties Market Share
Google 44.1%
Microsoft + Yahoo 12.3%
Facebook 3.1%
AOL 1.5%
Others 39%

Where Advertising agencies are planning to spend their Money

 

Social Media Ad Platform Percentage
Facebook 89%
Twitter 39%
You Tube 36%
LinkedIn 21%
Google+ 18%

US Social Media Ad Spending Trends

 

Year Ad Spending (in Billions)
2011 1.59
2012 2.11
2013 2.76
2014 3.45
2015 4.21
2016 4.99

Ad Formats Percentage

 

Ad Format Percentage
Search 49%
Display Banner Ads 23%
Classified 8%
Lead Generation 5%
Digital Videos 6%
Rich Media 5%
Sponsorships 3%
Email 1%

Ad Revenues by Industry Category

 

Industry Category 2010 2011
Retail 20% 23%
Telecom 14% 14%
Financial Services 12% 13%
Auto 11% 11%
Computing Products 10% 10%
Consumer Packaged Goods 8% 6%
Leisure Travel 7% 8%
Pharma Healthcare 5% 4%
Media 4% 4%
Entertainment 4% 4%
Others 5% 3%

Revenues by Pricing Model

 

Pricing Models 2010 2011
Cost per click/Cost per action(Performance) 61% 64%
Cost per Impression 35% 31%
Hybrid Model 5% 5%

Countries spending the most in Online Advertising (In Billions)

 

2011 2012 2013 2014 2015
USA 32.0 39.5 46.5 52.8 57.5
Canada 2.16 2.54 2.86 3.23 3.56
UK 7.13 7.91 8.70 9.70 10.43
Germany 5.61 6.59 7.42 8.62 9.37
France 2.88 3.20 3.50 3.95 4.22
Italy 1.52 1.78 2.01 2.27 2.64
Spain 1.20 1.41 1.48 1.67 1.84
Japan 7.21 8.10 8.91 9.58 10.17
China 4.57 6.21 7.63 9.46 11.36

4 RESPONSES TO “Global Online Advertising Spending Statistics [Infographic]

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