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Smartphone Usage In The Middle East– Statistics And Trends [Infographic]

October 2, 2013

The Middle East is seeing a massive growth in the sales and penetration level of smartphones in the market. According to a recent survey by Cisco’s Middle East branch, smartphones are the most desired devices among the 18 to 34 year group in the Middle East. Check out our new infographic, “Smartphone Usage in The Middle East” for the latest statistics and trends such as smartphone penetration by country, smartphone market share, smartphone customer demographics and more.

Smartphone Usage Middle East– Statistics And Trends

Infographic by- GO-Gulf.ae

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Smartphones represent 40% of total impressions in the Middle East, which is 45% higher than the global average, according to a report by InMobi.

Smartphone penetration in the Middle East region is projected to grow up to 39% by 2015.

Smartphone Penetration By Country

Country

Penetration %age

Qatar75%
UAE73%
Saudi Arabia60%
Jordan50%
Egypt26%
Morocco16%

 

Smartphone Population Demographics

72% of smartphone owners are less than 34 years old

By Gender

Gender%age
Male62%
Female38%

 

Smartphone Market Share by Platform

Platform%age
Android40%
iPhone35%
Blackberry15%
Windows10%

 

93% of Middle East smartphone owners use their smartphones at home

More than 50% of Middle East youth said if they were allowed to buy just one device, it would be a smartphone

Shopping Trends Of Middle East SmartphoneOwners

 Activities%age
Shopping79%
Product research and purchase74%
Scan product labels in store70%
Find local retailers54%
Compare prices49%
Get coupons and vouchers48%
Find product reviews44%