What People Share On Social Networks – Statistics and Trends

14 Jul 2014

Everyone seems to be sharing their lives on social networks. Some people have accounts on several social networks at the same time! People share many things on their social networks with friends and sometimes even with strangers. Aren’t you curious as to what they share? Check out our infographic, “What People Share On Social Networks” to get the low down on what’s really going on out there, socially speaking!

What People Share On Social Networks - Statistics and Trends

Infographic by- GO Gulf Web Design Dubai Company

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What People Like To Share On Social Networks

 

Pictures

43%

Opinions

26%

Status update of what and how they are doing

26%

Links to articles

26%

Personal recommendations of things they like

25%

News items

22%

Links to other websites

21%

Links to other people’s post

21%

Status update of what they are feeling

19%

Video clips

17%

Plans for future activities, trips and plans

9%

Most Popular Activities On Facebook, Twitter And Google+

Sharing photos is the most popular activity on Facebook and Google+. On Twitter, posting daily activity updates seems to be popular with most people.

Facebook

 

Activities

Active Desktop Facebook Users (Millions)

Active MobileFacebook Users (Millions)

Active Tablet Facebook Users (Millions)

Uploaded and shared photos

476.59

239.17 108.37

Posted comment about daily activities

349.6 184.71 87.86

Shared a link to an article

287.82 112.19 67.37

Shared videos created by other users

259.86 93.31 54.64

 

Twitter

Activities

Active Desktop TwitterUsers (Millions)

Active Mobile TwitterUsers (Millions)

Active Tablet Twitter Users (Millions)

Posted comment about daily activities

140.86 94.15 51.63

Uploaded and shared photos

171.75 96.24 55.23

Shared link to blogs

118.08 65.60 40.86

Shared a link to an article

109.15 61.26 39.10

Shared videos created by other users

97.08 53.10 34.91

 

GOOGLE+

Activities

Active Desktop Google+Users (Millions)

Active Mobile Google+Users (Millions)

Active Tablet Google+Users (Millions)

Uploaded and shared photos

206.74 103.54 60.20

Shared link to blogs

136.42 66.88 39.25

Shared a link to an article

127.44 62.95 41.43

Posted comment about daily activities

135.12 76.24 49.07

Watched videos clips created by other internet users

124.89 55.54 39.52

Why People Share Content On Social Networks

 

49%

Share information on products they like with a hope to change opinions or encourage action

68%

Share to give people a better sense of who they are and what they care about

73%

Share information because it helps them connect with others who share their interests

78%

Share information online because it lets them stay connected to people they may not otherwise stay in touch with

69%

Share information because it allows them to feel more involved in the world

84%

Share because it is a way to support causes or issues they care about

Most Shared Types Of Videos

 

US residents are most likely to share news clips
UK residents are most likely to share travel, news and education clips
Indians are most likely to share film or movie trailers
Indonesians are most likely to share fashion or style content

 

Most Shared Emotions

 

If we map the most shared articles across the web to an emotion, the most shared emotions will be as follows.

 

Awe

25%

Laughter

17%

Amusement

15%

Joy

14%

Anger

6%

Empathy

6%

Surprise

2%

Sadness

1%

 

U.S. Snapshot

In the US, users are most likely to get shared content that is….

 

Humorous

85.7%

Sporty

61.0%

Political

48.8%

 

… and least likely to be shared is content related with

Pornography

7.3%

Social Media Game scores

12.2%

 

Facebook And Twitter Snapshot

4.75 billion items are shared each day on Facebook
66% of total social media sharing is from the Facebook iPhone app
The number one life event reported by Facebook users is “adding a relationship”
Average number of followers per twitter user is 208

 

Top 10 Live Events People Shared Most Frequently On Facebook In 2013

 

Added a relationship, got engaged or got married
Traveled
Moved
Ended a relationship
First met a friend
Added a family member, expecting a baby or had a baby
Got a pet
Lost a loved one
Got a piercing
Quit a habit

 

Demographics of people who share on Social Networks

Active Users (Sex)

Sex

Facebook

Twitter

Google+

Male

57%

61%

63%

Female

43%

39%

37%

Active Users (Age)

Age

Facebook

Twitter

Google+

16-24

25%

28%

28%

25-34

31%

34%

33%

35-44

23%

23%

22%

45-54

13%

10%

11%

55-64

8%

5%

5%

 

Countries Where People Share Most On Social Networks

Turkey

93%

Mexico

89%

Brazil

88%

India

88%

Indonesia

88%

Argentina

86%

South Africa

86%

China

85%

Russia

79%

Saudi Arabia

78%