How People Read Content Online – Statistics and Trends

25 Jun 2018

Did you know the average attention span of Internet user has dropped to 8 seconds as compared to 12 seconds in 2000 and 55% of all pageviews get less than 15 seconds of attention. Web users spend 69% of their time viewing the left half of a page and 30% viewing the right.  Check out our infographic “How People Read Content Online” for latest statistics and trends about online users content browsing habits.

How People Read Content Online - Statistics and Trends

Infographic by GO-Gulf Sharjah Web Design Company

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55% of all pageviews get less than 15 seconds of attention

Web users spend 69% of their time viewing the left half of a page and 30% viewing the right.

Web users spend 80% of their time looking at information above the page fold. Although users will scroll, they allocate only 20% of their attention below the fold.

Visitors who read an article for three minutes returned twice as often as those who read for one minute

On average users read about 20% of the text on the average page, Only 10-20% of readers actually make it to the bottom of the post

Users who spent 15 or more seconds on a web page are 25% more likely to recall the brand than users who read for 10 seconds or less.

Long-form news stories with 1000 or more words had twice the engaged time of 123 seconds compared to short-form stories with 57 seconds

Returning visitors spend 277 seconds with the article compared with 123 seconds for users overall

How people read content %age
Title of the article 97%
Looked at the sub-title 98%
Skimming the content rather than reading 60%
Read the image caption 91%