Mobile Advertising in the Middle East – Statistics and Trends

03 Jul 2014

The Middle East and North Africa (MENA) territories are growing commercial hotspots. Advertising, especially mobile advertising has increased enormously in this region in recent times. Here are some noteworthy points:

• MENA online advertising is growing at a rate of 37% and is expected to hit USD 2.8 billion in 2016.

• Mobile display advertising for tablets and smartphones will increase at a rate of 40 to 50% yearly.

• More than 57% of companies in the Middle East have increased their digital marketing spending in 2013.

Check out the following infographic on “Mobile Advertising in the Middle East” for a deeper understanding of the impact mobile advertising on the MENA region.

Mobile Advertising in the Middle East - Statistics and Trends

Infographic by- GO-Gulf Web Design Dubai

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Frequency Of Noticing Ads On Smartphones(2013, Egypt 2012)

Saudi Arabia

UAE

Egypt

All the time

36%

32%

32%

Most of the time

32%

33%

30%

Sometimes

16%

20%

20%

Rarely

12%

11%

8%

Never

4%

5%

10%

 

Where Mobile Ads Are Noticed(2013, Egypt 2012)

 

Saudi Arabia

UAE

Egypt

While browsing websites

50%

52%

54%

While using mobile apps

42%

37%

24%

While watching videos

33%

36%

17%

While using search engines

29%

39%

30%

While on a retailer website

16%

17%

14%

 

Actions People Take After Noticing Ads (2013, Egypt 2012)

Saudi Arabia

UAE

Egypt

Male

Female

Male

Female

Male

Female

Clicking the advertisement

31%

34%

32%

38%

26%

21%

Looking for more information on one’s smartphone

26%

22%

23%

22%

22%

17%

Looking for more information using desktop PCs, tablets or other smart devices

23%

19%

34%

25%

24%

13%

Visiting the advertiser or retailer’s website

26%

28%

29%

27%

24%

31%

Visiting the business office, or retailer’s store

13%

9%

18%

11%

12%

13%

Making in-store purchases

12%

13%

13%

7%

16%

12%

Making purchases online using desktop PCs

10%

10%

16%

12%

13%

9%

Making purchases online using smartphones

6%

8%

12%

4%

8%

8%

Making purchases online using tablets and phablets

9%

8%

12%

10%

8%

8%

 

Demographics

Age

60% of mobile internet users in the Middle East are younger than 24 years

Age

Percentage

> 18 years

21%

18-24 years

39%

25-35 years

26%

< 35 years

14%

 

Gender

Almost two-thirds of the mobile internet users in the Middle East are men

Gender

Percentage

Men

65%

Women

35%

 

Education

Over a third of mobile internet users in the Middle East are graduates or post graduates.

Education Level

Percentage

Graduate/Post Graduate

36%

Diploma/Undergraduate

30%

Schooling up to 12 years

26%

Uneducated

8%

 

Occupation

A fourth of the mobile internet users in the Middle East are employed full-time

Employment Status

Percentage

Employed

58%

Employed full time

24%

Business person

20%

Self-employed professional

9%

Employed part time

5%

Student

31%

Housewife

4%

Currently not working

7%

 

Why Users Love Mobile Ads

Users love mobile ads that help them to benefit from content and deals. Brands leveraging this consumption behavior drive higher engagement and recall.

 

Download mobile content

58%

Find a good deal on something

45%

Learn about a brand

48%

Locate something nearby

40%