Mobile Apps in MENA – Statistics and Trends

23 Feb 2016

Did you know MENA region now account for 10% of global mobile app traffic and revenue generation and almost half (42%) of the respondents had downloaded more than 5 mobile apps. Check out our infographic “Mobile apps in MENA” for latest mobile apps industry statistics in Middle East and North Africa region.

 
Mobile Apps in MENA Region

Infographic by GO-Gulf Web designing Dubai Company

To Publish this Image on your Blog or Website . Copy this code

Number of app downloads by Country

 

Number of Apps downloaded UAE Egypt Lebanon Jordan KSA
More than 5 51% 47% 41% 40% 34%
5 9% 12% 10% 10% 8%
4 12% 10% 11% 10% 12%
3 14% 15% 18% 17% 22%
2 11% 9% 11% 13% 12%
1 4% 5% 5% 6% 9%

62% of respondents said they readily download Arabic apps.

 

Top countries by %age of respondents downloading Arabic apps

 

Country %age of respondents who downloaded Arabic Apps
Saudi Arabia 81%
Jordan 70%
Egypt 67%
Lebanon 54%
UAE 39%

Top reasons for not downloading Arabic apps

 

Reason %age
I prefer international apps 34%
I don’t find what I want in Arabic apps 31%
I don’t find them of good quality 30%
I had previous bad experiences with Arabic Mobile apps 16%
I don’t know how to find Arabic mobile apps 16%
I don’t trust Arabic mobile apps 12%

Free Vs Paid Apps Downloads by Country

 

Country Free Paid
KSA 49% 51%
UAE 59% 41%
Lebanon 59% 41%
Jordan 65% 34%
Egypt 68% 32%

App vs In-App purchases by Country

 

Country App-purchases In-App Purchases
KSA 51% 55%
UAE 41% 47%
Lebanon 41% 43%
Jordan 34% 38%
Egypt 32% 38%

Most interesting Apps category in MENA

 

Category %age
Games 60%
Social Media 37%
Music 28%
Sports 27%
Education 21%
Photography and video 20%
Shopping 18%
Health & Fitness 16%
Weather 15%
Lifestyle 14%
Travel 14%
Utilities 14%
News & Magazines 13%
Business 12%
Finance 9%
Productivity 8%
Transportation 8%