Multi Device Content Consumption – Statistics and Trends

04 Jul 2017

Did you know that 90% of all media interactions are screen based and more than 70% of digital users access internet across multiple devices. 84% of marketers surveyed feel that a comprehensive cross-device marketing strategy is essential for the success of their online business. Check out our  infographic for latest Multi Device Content Consumption statistics and trends.

Cross Device Marketing Statistics and Trends

Infographic by GO-Gulf Web Design company in Abu Dhabi

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Average time spent on devices used in average day

Smartphone 170
Computer 120
Tablet 75

 

Multi Screen Content penetration by Age

18-24 67%
25-49 (Men) 78%
25-49 (Women) 80%
50+ 62%

 

90% of multiple screen users use multiple screens sequentially to accomplish a task over time.

67% of multiscreen shoppers start shopping on one device and continue on another.

 

Top Activities Performed When Sequentially Screening Between Devices

Browsing the Internet 81%
Social Networking 72%
Shopping Online 67%
Searching for Info 63%
Managing Finances 46%
Planning Trip 43%
Watching Online Videos 43%

 

Cross Screen Behavior by Content Categories

Content Category PC Tablet Smartphone
Games 15% 24% 61%
Health 50% 5% 45%
Retail 47% 14% 39%
Social Media 28% 11% 61%
Radio 5% 16% 79%
Weather 31% 9% 60%
News 55% 6% 39%
Sports 56% 6% 38%