10 Web Design Trends to Look for Business Website Design in 2018

01 Jan 2018

The web world moves at a fast pace. What was the best practice a couple of years ago may be already outdated by now. That’s why it’s important to keep up with the latest changes in the web design world; otherwise, you will be left behind. When it comes to your online success, the first and foremost thing is your website design. If the design of your website is outdated, it automatically affects your conversions. So, your website design should portray customer’s visions which is possible to achieve only by implementing latest design trends.

2018 is lurking around the corner. Let’s look at the top 10 web design trends that will be ruling the Internet.

Use of illustrations in web UI/UX

For the past couple of years, photography has dominated web design. High-resolution backgrounds and full headers became enormously popular. This trend gained momentum with the increase of faster Internet connections and cheaper bandwidth costs.

The large header image or set of images was particularly popular among the personal bloggers and small to medium-sized businesses. But as the demand for lighter and faster loading pages has increased, web designers are shifting from high-resolution photographs to custom illustrations to spice up the web pages.

Illustrations require very little bandwidth to render compared to high-resolution photographs. They also offer web designers better scope for creativity to meet the business requirements.

Simple and expressive typography

For a non-technical person, typography might not seem any critical design element as they don’t understand the difference between Arial, Calibri, Gothic, and Verdana. But a word is worth a thousand pictures when it comes to deciding the most appropriate typography for your website.  

Typography has a direct effect on the users of your website, as the message you want to convey is readable.  As a design approach, the creative typography shall eliminate the image-based trend in coming days. Unlike images which take time to render, scaling size to your typography doesn’t affect your page loading performance. Websites relying on expressive typography as the focal point of a web design will provide seamless user experience irrespective of the devices. Big corporates and brands will be inclined to develop their own customized fonts for branding and alluring web design.

Cinemagraphs, the new design element

Cinemagraphs are ruling the current website trend. They are usually in GIF format and mostly implemented as a website background or header image. An innovative cinemagraph makes your website visually appealing. A minimalistic one helps in increasing user engagement and conversions. While cinemagraphs add similar emotion and action like videos but these are not lengthy which makes them easier to render.

According to a recent Wall Street Journal report, Facebook ads with cinemagraphs have 60% higher click-through rate than static ads.

Importance of choosing the right color

The power of colors in web design is enormous. Each color invokes a specific emotion. Using the appropriate color combinations on a website will not only connect with your audience but will also potentially grow your business. Choice of right color creates a positive impact on the audience as it generates the right mood and atmosphere for your website.

The color palette of a particular website is decided based on target audience, corporate identity, and business genre. The color combination used for a seniority product oriented website may not fare well for a dating website.

Greater use of negative space

Negative or whitespace is not a new thing in web design, but in 2018 it will play a pivotal role in website design. Knowing how to use the negative space is crucial while creating the wireframes. People are more inclined to browse on mobile than on laptops and desktops. So, the design should be minimalistic. It should follow the Less is More design philosophy to achieve a faster-loading website.

Full-screen forms – top left to bottom right

Contact forms have been one of the top contributors to web lead generation. A contact form with a fewer number of input fields has better chances of submissions than the one having more than three input fields. A full-screen form ensures better conversion as the page does not have any other design element that may distract the users.

Enhancing UI/UX with micro-interactions

Micro-interactions are the hottest UX trends in web design. If they are achieved correctly in your website design, they will enhance the user experience to a great extent.

Micro-interactions became increasingly popular after Facebook released a variety of reactions for a particular post. They don’t limit the user to only liking a user can love, give wow, be sad, be angry, or laugh. It allows users to interact with the website without having to refresh the page. Previously if we wanted to leave a product review, we had to deal with page reloading. Micro-interactions work as a powerful tool that helps to break the communication barrier between the website and its audience. They give better user experience to the viewers.

Impact of geometric shapes & patterns

The trend of using geometric and card-based design has emerged a couple of years back. But it’s becoming increasingly popular due to the growth in mobile device usage. Cards are rectangles containing both image and content bucket and serving as the entry point to detailed information. The main advantage of the card-based design is rectangle shapes which are easily scalable irrespective of screen size. Moreover, familiar shapes and patterns help the visitors to consume more content and empowers them for better engagement.

Creative and interactive graphics concept

Creative web design is continually evolving. Incorporating interactive graphics in website design adds valuable persuasion components compared to plain text or static images, which make the website more engaging for viewers, thereby guaranteeing higher page-views for the website.

Using SVG graphics for logos and icons

Most of the time, logos and icons get pixelated in different screen resolutions. Initially, browser compatibility was a major issue but with more and more browsers supporting SVG graphics, designers have started to adopt SVG graphics for creating logos and icons.

SVG graphics greatly enhance the look and feel of the website, and it doesn’t also affect the website loading speed with too many HTTP requests. These graphics can also be animated using JS and CSS.

Conclusion

To wrap up, the year 2018 will be entirely on designing minimal and simple websites, optimized for mobile devices and majorly focused on user experience.