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E-commerce in Middle East – Statistics and Trends [Infographic]

December 4, 2019

Ecommerce in MENA expected to reach $28.5 billion by 2022

Estimated Retail E-commerce Sales in MENA

Year Retail E-commerce Sales (in Billions)
2016 $18.67
2017 $23.33
2018 $28.60
2019 $34.69
2020 $41.56
2021 $49.00

 

Online sales in the Middle East currently equal only a meager 2% of total retail revenue

E-commerce penetration as %age of total retail sales

 

Region E-commerce penetration as %age of Total Retail sales
MENA region 1.9%
GCC countries 3%
UAE 4.2%
Saudi Arabia 3.8%
Egypt 2.5%

 

48% of UAE and KSA consumers getting their shopping ideas and inspirations online

Almost 56% of consumers in the UAE, KSA and Egypt start their online shopping journeys using search engines as opposed to retailers’ websites

More than 60% of shoppers in the UAE and KSA and 43% in Egypt have completed an online transaction at least once

62% of MENA online shoppers prefer COD as a payment method when buying online

 

Top reasons why Middle East consumers prefer to shop online

Reason %age
Lower prices 40%
Product selection 31%
More convenient than buying instore 17%

 

Almost 90% of online purchases are shipped from abroad

Electronics, Fashion, Beauty and Grocery constitute 80% of MENA e-commerce

GCC shoppers spend USD$150 on average per shopping cart

 

Sources – 

http://istizada.com/blog/e-commerce-in-the-middle-east/

https://www.menabytes.com/ecommerce-mena-2022/

https://www.bain.com/insights/ecommerce-in-MENA-opportunity-beyond-the-hype/

https://www.thenational.ae/business/economy/middle-east-e-commerce-players-cash-in-on-mega-shopping-trends-1.794707

https://www.thinkwithgoogle.com/intl/en-145/collections/mena-e-commerce-series-2018-5-insights-driving-regional-e-commerce/

https://www.emarketer.com/Chart/Retail-Ecommerce-Sales-Middle-East-Africa-2016-2021-billions-change-of-total-retail-sales/208746

https://www.capillarytech.com/blog/omnichannel/ecommerce-landscape-in-the-middle-east/

https://www.practicology.com/insights/blog/middle-east-ecommerce-boom

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