E-Commerce in the Middle East – Statistics and Trends

May 29, 2013

E-commerce industry  in Middle East is growing. The estimated number of internet users in the Middle East is 90 Million and only 15% of Middle East businesses have an online presence.  B2C eCommerce sales in MENA will reach an estimated $15 billion in 2015 (up from $9 billion in 2012) . The value of mCommerce in MENA could reach US $4.9 billion by 2015 . Check out our infographic “Ecommerce in the Middle East” for more such latest statistics and trends .

E-commerce in the Middle East – Statistics and Trends [Infographic]

Infographic by- GO-Gulf.ae

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Online Shoppers by Age and Gender

52-53% of shoppers who are older than 26shop online

Less than 1631%



Almost half the consumers in the Middle East (47%) own a payment card
70 to 80% of online purchases of physical goods in the Middle East are paid through Cash-On-Delivery, while 30% is paid online

Most commonly used payment methods in the Middle East

Payment Mode%age
Prepaid Cards47%
Credit Cards30%
Cash on Delivery28%
Bank Transfer30%

66% of consumers use the internet to research products and services

33% of internet users in the Gulf regularly use the internet to purchase or research products

Among all GCC countries, around 43% of internet users reported making an online purchase at least once a month

Most Popular Online Shopping Categories

Shopping categories%age
Online Games41%
Computer Software31%
Books & Magazines13%
Home Appliances11%
Beauty & Health8%
Food & Drinks5%

Major Reasons Why People Shop Online

Better Offers64%
Easy to Compare Products38%
Wide Range of Products36%
Can Read Reviews34%
More Payment Options28%

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