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Multi Device Content Consumption – Statistics and Trends

July 4, 2017

Did you know that 90% of all media interactions are screen based and more than 70% of digital users access internet across multiple devices. 84% of marketers surveyed feel that a comprehensive cross-device marketing strategy is essential for the success of their online business. Check out our  infographic for latest Multi Device Content Consumption statistics and trends.

Cross Device Marketing Statistics and Trends

Infographic by GO-Gulf Web Design company in Abu Dhabi

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Average time spent on devices used in average day

Smartphone170
Computer120
Tablet75

 

Multi Screen Content penetration by Age

18-2467%
25-49 (Men)78%
25-49 (Women)80%
50+62%

 

90% of multiple screen users use multiple screens sequentially to accomplish a task over time.

67% of multiscreen shoppers start shopping on one device and continue on another.

 

Top Activities Performed When Sequentially Screening Between Devices

Browsing the Internet81%
Social Networking72%
Shopping Online67%
Searching for Info63%
Managing Finances46%
Planning Trip43%
Watching Online Videos43%

 

Cross Screen Behavior by Content Categories

Content CategoryPCTabletSmartphone
Games15%24%61%
Health50%5%45%
Retail47%14%39%
Social Media28%11%61%
Radio5%16%79%
Weather31%9%60%
News55%6%39%
Sports56%6%38%

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